Madison area sees increased competition in hospice market
Two for-profit hospice companies have opened offices recently in Madison, creating a level of competition never seen before in a market long dominated by nonprofit HospiceCare Inc. HospiceCare, in Fitchburg, is suing one of the companies, Iowa-based Saint Jude Hospice, for trademark infringement. It says the tree in Saint Jude’s logo looks too much like HospiceCare’s tree. (WISCONSIN STATE JOURNAL, 9/6))
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