Froedtert Health, other systems court customers in affluent areas

The $45 million medical office building that Froedtert Health plans to build in New Berlin is the most recent example of the competition among health systems for suburban patients. That trend is well-established in the Milwaukee area, and it is becoming increasingly common throughout the country, according to a study published this month in Health Affairs, a health policy journal. (JOURNAL SENTINEL, 4/16)