Ad campaign unveiled as another co-sleeping death is announced

Minutes before city officials unveiled a new safe-sleep advertising campaign Wednesday, the medical examiner’s office announced that a 7-week-old baby was found dead on Milwaukee’s south side after co-sleeping with his or her mother. The infant, whose gender was not released, is at least the ninth Milwaukee baby to die this year while in an unsafe sleep environment. Details of the child’s death will be released following an autopsy, a spokeswoman for the medical examiner said. (WISCONSIN STATE JOURNAL, 11/10)