Children’s Hospital: Dairy Queen Miracle Treat Day hits Wisconsin with a Blizzard of activity

For more information, please contact Schinika Fitch at (414) 266-5420 or (866) 416-1511

MILWAUKEE (7/23/12) – It’s been a real scorcher in Wisconsin this summer, but on Thursday, July 26, Wisconsin will be hit with a blizzard, a Dairy Queen® Blizzard® that is. Dairy Queen invites the community to come out with friends and family to raise funds for Children’s Hospital of Wisconsin during the 7th annual Dairy Queen Miracle Treat Day.

Participating Dairy Queen stores will donate proceeds from every Blizzard Treat sold that day to Children’s Hospital of Wisconsin, part of the network of Children’s Miracle Network Hospitals. Children’s Miracle Network Hospitals is a charity that raises funds for more than 170 children’s hospitals across the United States and Canada. Children’s Miracle Network Hospitals makes sure that when a donation is made, it stays in the community, so that every dollar given goes to help local kids.

Last year, participating Dairy Queen stores nationwide and in Canada raised more than $5 million on Miracle Treat Day for Children’s Miracle Network Hospitals. Since 1984, the Dairy Queen system has raised more than $90 million through fundraising efforts including Miracle Treat Day, the Miracle Balloon campaign and other local initiatives, and is one of the top 10 contributors to Children’s Miracle Network Hospitals.

The OREO® Blizzard Flavor Treat, still the most popular Blizzard Treat flavor of all time, will be featured as the Miracle Treat Day “Blizzard of the Day.” New Blizzard of the Month Chocolate Candy Shop, as well as the rest of the Blizzard Treat flavors, also will be available on Miracle Treat Day.

For more information about Miracle Treat Day or the Dairy Queen system, visit miracletreatday.com or dairyqueen.com.

About Children’s Hospital of Wisconsin

Children’s Hospital of Wisconsin is the region’s only independent health care system dedicated solely to the health and well-being of children. The hospital, with locations in Milwaukee and Neenah, Wis., is recognized as one of the leading pediatric health care centers in the United States. Children’s Hospital provides primary care, specialty care, urgent care, emergency care, community health services, foster and adoption services, child and family counseling, child advocacy services and family resource centers. In 2010, Children’s Hospital invested more than $105 million in the community to improve the health status of children through medical care, advocacy, education and pediatric medical research. Children’s Hospital achieves its mission in part through donations from individuals, corporations and foundations and is proud to be a Children’s Miracle Network Hospitals. For more information, visit the website at chw.org.

About Children’s Miracle Network Hospitals

Children’s Miracle Network Hospitals raises funds for 170 children’s hospitals across the United States and Canada, which, in turn, use the money where it’s needed the most. When a donation is given it stays in the community, helping local kids. Since 1983, Children’s Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of the mission to save and improve the lives of as many children as possible. Learn more at cmnhospitals.org.

About American Dairy Queen Corporation

American Dairy Queen Corporation, which is headquartered in Minneapolis, develops, licenses and services a system of more than 6,000 Dairy Queen® stores in the United States, Canada and 18 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit dairyqueen.com.