Madison doctor offers primary care for a monthly fee

Will Schupp is offering a plan in which patients can pay a monthly fee, between $30 and $50 depending on age, and have free access to a family doctor. The concept, called direct primary care, follows the model of 'concierge' medicine - doctors who put themselves at the beck and call of the wealthy for exorbitant fees. But that concept was adapted to coverage for the working class and has worked well in urban centers like Seattle and New York for the past decade. (CAPITAL TIMES, 8/15)