Anthem Blue Cross and Blue Shield will be presenting sponsor at 2015 Fight for Air Climb

AMERICAN LUNG ASSOCIATION

PRESS RELEASE

 

For immediate release                                

January 26, 2015                                                                                          

Contact:              

Dona Wininsky  

262-703-4840/414-426-3086                                                                                                                             

Dona.Wininsky@lung.org

Anthem Blue Cross and Blue Shield Will be Presenting Sponsor at 2015 Fight for Air Climb

Milwaukee Climb on track to retain title as #1 Lung Association Climb in the nation

Brookfield, WI – Anthem Blue Cross and Blue Shield has once again committed to Presenting Sponsorship support of the 7th annual American Lung Association in Wisconsin Fight for Air Climb.  A supporter since the event’s beginning, Anthem’s sponsorship and fundraising efforts have contributed nearly a quarter of a million dollars to the fight against lung disease.

“Consistent partner support is a key ingredient to any successful event.  The American Lung Association’s Fight for Air Climb

in Milwaukee, now the #1 Climb of its kind in the nation, both in terms of number of climbers and fundraising, owes a huge part of its success to the consistent support Anthem brings to the event,” said  Linda Witucki, Executive Director of the American Lung Association in Wisconsin. “Between their Presenting Sponsorship and their company team support, it’s no surprise that Milwaukee is able to beat out climbs in much larger cities.”

Anthem’s support has helped the Climb grow from a first year event with 500 participants raising $125,000 to a 2014 attendance of over 2700 and a total of $640,000 raised, making it the first and only Fight for Air Climb in the nation to raise more than $600,000.  2015’s goals are 3,000 climbers raising $700,000.

“Each year the event continues to grow, generating more and more enthusiasm and money for the fight against lung disease,” said Dr. Michael Jaeger, senior clinical officer for Anthem Blue Cross and Blue Shield in Wisconsin and Chair of the Lung Association’s Wisconsin Leadership Board. “Anthem Blue Cross and Blue Shield is proud to support the outstanding work of the American Lung Association and we encourage everyone to sign up and experience this breathtaking fundraiser in person.”

The 2015 Climb takes place on March 21 at the US Bank Center in Milwaukee.  Registration and information are available at http://action.lung.org/ClimbMilwaukee2015

or by calling 262-703-4200.

About Anthem Blue Cross and Blue Shield in Wisconsin

Anthem Blue Cross and Blue Shield is the trade name of Blue Cross Blue Shield of Wisconsin (BCBSWi), which underwrites or administers the PPO and indemnity policies; Compcare Health Services Insurance Corporation (Compcare), which underwrites or administers the HMO policies; and Compcare and BCBSWi collectively, which underwrite or administer the POS policies. Independent licensees of the Blue Cross and Blue Shield Association. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Wisconsin is available at www.anthem.com. Also, follow us on Twitter at  www.twitter.com/healthjoinin, on Facebook at www.facebook.com/HealthJoinIn, or visit our YouTube channel atwww.youtube.com/healthjoinin.

About the American Lung Association in Wisconsin:   Our mission is to save lives by improving lung health and preventing lung disease. With your generous support, the American Lung Association is “Fighting for Air” through research, education and advocacy. For more information about the American Lung Association or to support the work it does, call 1-800-LUNG-USA (1-800-586-4872) or visit www.LungWI.org.