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Wisconsin Women’s Health Foundation goes live with electronic referrals powered by Redox

“First Breath” Smoking Cessation Program Can Streamline Referrals to Increase Participation

Madison, WI, August 7, 2019 – Redox and the Wisconsin Women’s Health Foundation (WWHF) today
announced that WWHF went live with electronic referrals at OB/GYN clinics at a local integrated health
system through “Redox Gives,” a program to ensure that nonprofits and public health teams have the
necessary access to data to fully empower their initiatives.

WWHF is a nonprofit organization that provides free women’s health education and support programs
for women and their families throughout Wisconsin and administers funds for women’s health research
initiatives. WWHF uses the Redox integration platform to streamline the way providers refer patients to
the program, helping to increase usage and eliminate unnecessary clerical work. This streamlined
workflow is now live at OB/GYN clinics at a local integrated health system.

WWHF is starting its Redox partnership with its “First Breath” program. This free, statewide program
helps pregnant women, new moms, and members of their families to quit smoking. The program trains
health care staff to “Ask, Advise, and Refer” smokers to WWHF, where “Quit Coaches” provide smoking
cessation counseling. To date, WWHF offers 240 First Breath sites that have served 20,000 women, and
can boast that over half of participants quit or cut back smoking during pregnancy. In addition, 80
percent of all First Breath participants report achieving a smoke-free home by six months postpartum.

“Our partnership with Redox has exceeded expectations,” said Lisette Khalil, MS, JD, WWHF operations
director. “We can better serve families as they join the program, as well as connect with health provider
networks throughout the state. By removing much of the paperwork involved in bringing people in, we
can focus on getting their families on their journey to improved health.”

“We are motivated by the fact that we are all patients. And even heroes need help every once in a
while,” said Niko Skievaski, co-founder and president of Redox. “‘Redox Gives’ exists to support
organizations that traditionally wouldn’t have the resources to purchase Redox but would benefit from
our integration platform and services. And we are thrilled that our partnership with WWHF gives people
the help they need to be healthy and pass that down for generations.”

“Redox Gives” is available to qualifying nonprofit and public health organizations in the United States. To
learn more about “Redox Gives” and determine eligibility, please visit

About Wisconsin Women’s Health Foundation

Wisconsin Women’s Health Foundation (WWHF) is a nonprofit organization that provides health
services and education for women and their families throughout Wisconsin. Its mission is to innovate,
impact, and improve women’s health. Learn more at

About Redox

Redox accelerates the development and distribution of health care software solutions with a full-service
integration platform to securely and efficiently exchange data. Health care delivery organizations and
technology vendors connect once and authorize the data they send and receive across the most
extensive interoperable network in health care. Redox exists to make health care data useful and every
patient experience a little bit better. Learn how you can leverage the Redox platform at


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