Ascend Dermatology debuts new brand identity at ten locations across SE Wisconsin
Company plans aggressive growth across Wisconsin, northern Illinois in the next year
MILWAUKEE, WIS. Ten existing dermatology clinics throughout southeastern Wisconsin will roll out a new look and feel today as former Great Lakes Dermatology Clinics announced a new name and identity today with Ascend Dermatology. A complete brand refresh will be completed by mid-June.
Ascend Dermatology brings a new, fresh approach to skin care to the region. The new leadership team, driven by company chief executive officer Matt Pettit, believes the new brand identity will better showcase the comprehensive suite of services offered to clients.
The company will offer a complete dermatological experience at ten sites throughout the region, with plans to expand into the Chicagoland market by the end of 2015. Each center will give a special emphasis to the prevention and treatment of skin cancer. They will also focus on skin care and treatment options, including cosmetic procedures, psoriasis, acne, mole evaluation and removal, eczema, sun damage and rosacea.
Ascend will emphasize the importance of prevention and overall skin care, helping people achieve healthier, happier lives. “The goal of the new brand is to really elevate both our experience with customers and quality of care to help people rise to new heights,” said Pettit.
“Our commitment remains laser-focused on our customers, who can continue to expect the very best in dermatological care for our patients.”
Under the new brand name and identity, customers will begin to see new logos, signs and collateral beginning in late May. Web properties for the new brand will be available at www.ascenddermatology.com on June 1. Individual sites will begin to see new logos and a new, more engaging customer experience.
Ascend Dermatology employs more than ten skin care experts across ten locations in the region. Current clinics are located in Racine, Kenosha, Milwaukee’s Bay View neighborhood, Brookfield, Franklin, Oak Creek, Mount Pleasant and Pleasant Prairie.
About Ascend Dermatology
Ascend Dermatology is a new Midwest-based dermatology practice with ten locations in Milwaukee, Racine and Kenosha. Ascend Dermatology currently employs more than 75 people, over ten of whom are skin care experts. New doctors are currently being recruited. More information can be found at www.ascenddermatology.com.
