Aaron Rodgers signs multi-year extension with Prevea Health
Green Bay, Wis. – Prevea Health is pleased to announce a four-year contract extension with professional athlete, Aaron Rodgers, to support its health and wellness initiatives throughout eastern and western Wisconsin. Prevea (pronouncer: prev’AY-uh) and Rodgers began their official partnership in 2012.
“This relationship goes far beyond the idea of a celebrity serving as a spokesperson,” said Ashok Rai, MD, President and CEO, Prevea Health. “As one of the most respected athletes in the country, Aaron is truly passionate about improving the health and wellness of our communities. His commitment to our message and his ability to add his own personal twist comes from his own passion of improving the health and wellness of Wisconsin. We are proud to call him a member of the Prevea family.”
Most recently, Prevea and Rodgers launched an advertising campaign called Senses focusing on what healthy looks like, feels like and sounds like – recognizing that it looks, feels and sounds different to each person. In the commercials, Rodgers shares openly how these thoughts, with Prevea, can help people stay in tune with their health and happiness.
“When I think about my legacy and what I want to be remembered for, I want to know that at the end of the day I made an impact on the communities that have meant so much to me,” said Rodgers. “When I think about the past several years and my partnership with Prevea, I am able to look back at all the things we did together that made a difference to people’s health and wellness. We’ve been able to do some pretty incredible things and I look forward to continuing to build on that.”
Click on the following hyperlinks to watch Rodgers’ latest commercials with Prevea. These may be used for b-roll purposes, courtesy of Prevea Health:
The commercials air in the Green Bay, Wis. and La Crosse/Eau Claire, Wis. television markets.
About Prevea Health
Founded in Green Bay, Wis. in 1996, Prevea Health is a health care organization that provides high-quality, primary and specialty health care in 80+ locations across Northern, Eastern and Western Wisconsin in clinic and hospital settings. It is partnered with six Hospital Sisters Health System (HSHS) hospitals across Wisconsin to provide patients a system of highly-coordinated care, close to home: HSHS St. Vincent Hospital and HSHS St. Mary’s Hospital Medical Center in Green Bay; HSHS St. Nicholas Hospital in Sheboygan; HSHS St. Clare Memorial Hospital in Oconto Falls; HSHS Sacred Heart Hospital in Eau Claire; and HSHS St. Joseph’s Hospital in Chippewa Falls. For more information, visit: www.prevea.com