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Month: April 2012

Froedtert Health, other systems court customers in affluent areas

The $45 million medical office building that Froedtert Health plans to build in New Berlin is the most recent example of the competition among health systems for suburban patients. That trend is well-established in the Milwaukee area, and it is becoming increasingly common throughout the country, according to a study published this month in Health Affairs, a health policy journal. (JOURNAL SENTINEL, 4/16)

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WEA is forced to adapt

WEA Trust, the nonprofit insurer that covered about two-thirds of Wisconsin school districts last year, has seen its revenue decline almost $70 million after the state gave districts more freedom to switch insurers. Despite the swoon, WEA Trust officials say they’re confident in their long-term business plan. They say the trust has expanded its market beyond school districts to include municipalities and individual state employees, and they believe their customer service may coax former customers back. (AP, 4/16)

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Health secretary makes pitch for Affordable Care Act

Secretary of Health and Human Services Kathleen Sebelius was in Milwaukee on Wednesday to draw attention to provisions in health care reform that benefit a key constituency: The 49 million people, including 650,000 in Wisconsin, covered by Medicare. (JOURNAL SENTINEL, 4/12)

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